"Social Recruiting"

Strong Performance Marketing & Copywriting

Do you need assistance with customer acquisition or are you in search of a competent partner to professionally handle your copywriting and performance marketing needs? 

Then you've come to the right place!

Advertising on social media platforms and Google is essential in today's competitive business landscape. To increase the chances of success, it is even more crucial to entrust tasks like these to professionals.

Have we piqued your interest? Let us know! 

Futuristic Recruiting Strategies

You are ready to dare the next step into the future and want to automate parts of your business?

AI chatbots cannot only automate your CRM, they are also capable of capturing leads and turning them into paying customers.

Implementing funnels into conversations between a prospect and the bot with the goal of capturing customer details or answering all questions regarding your products or services will significantly increase the likelyhood of your leads turning into paying customers.

If you are interested in receiving an offer for a customized AI chatbot,
send us a message here.

What is ''Copywriting''?

"Copywriting" refers to the creation of professional advertising texts. The purpose of these advertising texts is to prompt the customer to take action, whether it be the sale of a product or service, or, for example, signing up for a newsletter.

In the creation of advertising texts, simple, short, and easily understandable sentences are often used, along with the AIDA principle, to guide the customer through the sales or acquisition process effectively without raising further questions. The acronym AIDA stands for:

• Attention (capture the reader's attention)
• Interest (arouse interest)
• Desire (trigger a desire for acquisition)
• Action (prompt action/purchase)

We specialize in writing advertising texts for email marketing. Email marketing is one of the most effective methods to inform your existing customer base about offers, new products, changes in the product range, and other matters of general interest. It is also useful for convincing non-customers about your products and services. If you would like us to take on this task for you, please feel free to contact us.

...and Performance Marketing?

The term "Performance Marketing" describes advertising measures in online marketing, the success of which is evaluated using collected numbers and data. The goal of Performance Marketing is customer retention and acquiring new customers. The aim is to address a precisely defined target group as personally as possible through an advertisement and thereby generate as many interactions as possible. The success of such a campaign can mainly be measured by key metrics, also known as KPIs (Key Performance Indicators). The most important KPIs include:

• Interactions
• Cost-per-Click (Cost incurred per click)
• Click-Through-Rate (Ratio of clicks to impressions)
• Conversion Rate (Ratio of click to successful interaction)
• Return on Ad Spend (Profit after deducting advertising costs)

Due to its high cost efficiency and flexibility, Performance Marketing has become one of the most popular marketing strategies. Daily budgets can be precisely defined down to the cent, and optimizations to campaigns can be made at any time. Additionally, campaigns can be tested with minimal cost, making it well-suited for entering the field of online marketing.